Lorilynn McCorrister came to appreciate the benefits of cannabis, especially in using CBD for aiding her muscle recovery, through her competitive CrossFit training, which she still does six days a week. In her spare time, she continues to help others through their fitness journey as a certified CrossFit and nutrition coach in downtown Toronto. In 2018 Lorilynn founded cannabis retail community WDBX with her partner in business and in life, Jeremy Potvin.
Beyond the scope of fitness or wellness, the vision for WDBX is driven by the notion that the next generation of cannabis users are less interested in “smoking a bong in their mom’s basement.” Instead, millennials are more motivated by the opportunity to elevate their experiences and connections with art, music, film, design, travel and food.
At 29 years old, Lorilynn is shattering stereotypes about what it means to be a young woman in a high-stakes entrepreneurial world. She is strong, she is smart, and she’s not afraid to show up and be herself. We, for one, can’t wait to see what the future holds for this remarkable woman who is way beyond her years.
Jeremy and I started Weedbox (WDBX) because we saw an opportunity to do something special in the cannabis industry and speak to a different kind of customer. That kind of customer is just like me. Cannabis has benefited me in so many ways and continues to support me daily; it helps me get a good night’s sleep so I can get the most from my days, and CBD is a huge part of my recovery plan when it comes to my training.
Cross-fit is more than my hobby, it’s my passion. I’m at the gym six days a week; I even get up grossly early to be there, that’s how I know it’s true love. Training gives me the kind of confidence I’ve never experienced before in my life. I can see and feel the results of the work I put in so clearly. When I’ve been nervous, before public speaking or if I’m about to present to important investors, I have a moment when I remember how much I can lift! I remember that I’m strong and powerful and when I put my mind to something I can make it happen. This kind of training isn’t about being perfect or beautiful, it’s about learning that you can surprise yourself every day, and do things you never thought you could do. That is my favourite part about coaching — when people come in, they’re like, “Oh, I can’t do that.” I say, “Okay, let’s break it down into these movements.” It works, and you get to see the excitement on their faces.
The reason I’m a fitness coach, the reason I’m in the cannabis industry, the reason I work so hard comes down to the same thing driving everything I do: I want to make other people’s lives better. ”
A lot of people still think you can’t be an athlete and also use cannabis. That’s a tough stigma to change. I smoke cannabis every day and sometimes that surprises people. They’re like, “You’re so aware of your body, you watch everything you eat, you like taking supplements, you workout every day, you train so hard.” To them it seems counterintuitive that someone so health-conscious would smoke a joint, but the truth is that cannabis is so beneficial for a highly productive, sometimes anxious person, like me. It’s part of how I’ve been able to accomplish the things I have.
The reason I’m a fitness coach, the reason I’m in the cannabis industry, the reason I work so hard comes down to the same thing driving everything I do: I want to make other people’s lives better. I want to help people, and women specifically, because they have amazing power and potential and strength. Yes, I do a lot and I’m really busy, but I don’t often feel tired or overwhelmed, because this is the work that truly energizes me. I have purpose. I’m where I’m supposed to be.
In my experience, the cannabis industry is extremely supportive of women. At the start of my career, I worked in the music industry and I was the only woman at the record label I was working for. No one respected or valued me. I was yelled at and belittled, and even though those experiences helped me to develop a thick skin, I never want to work in an environment like that again.
In cannabis, I’m surrounded by so many amazing women who are really killing it, and it never feels competitive or catty or clique-y. It feel like we’re all working toward the same goal together. I mean, sure, there have been a couple meetings with the kind of old-school investor types you might expect where I’ve felt temporarily undervalued, but the amount of support I receive on the other side of those meetings, with co-workers, partners, and other women leaders, lifts me back up and instills me with confidence. We have a real opportunity to make sure the cannabis industry doesn’t become another boys’ club. And, as you can see, we’re seizing it.
- Successful people feel they deserve success.
Successful people have confidence in their abilities. Focus on your strengths. Most of us struggle with confidence, but we intuitively know when we feel our best and what we’re good at. And when we feel good about ourselves, the sky is truly the limit. I’d also say that it’s important to surround yourself with people who build you up and give you space to be yourself. Avoid people who want to see you fail or tear you down. We all have people in our lives that hold us back, but my advice is to shed ‘em. Life is too short.
- Successful people aren’t afraid to try new things.
The best things happen when we step outside of our comfort zones. We only need to take a small step outside of that zone as opposed to leaping off a bridge. But pushing yourself to do something new and change up the routine is a great way to start seeing different results. If you want things to be different, you have to first try different.
- Successful people are usually passionate people.
I always feel excited about my work because it’s important to me. The things I spend most of my time on are in the name of helping other people, so that keeps me going even when things aren’t perfect or feel challenging. My advice is to set out to do something you care about, because it won’t feel like work at all.